Page 22 - The Revolution Will Be Automated

We can call on different narratives of creativity to understand useful novelty in

different contexts. One commonplace narrative goes as follows: a novel response

to a common problem achieves a disproportionately effective outcome.

For example, when controversial ex-prime minister

Tony Blair released his autobiography A Journey

offering a defense of his tarnished legacy in Iraq,

protesters reached for the familiar response: they

threw shoes at him when he spoke at book shops.

Student Euan Booth launched a quieter but more

subversive (and ontologically disruptive) protest:

Booth asked people to move Blair’s autobiography

from the Non-Fiction shelves of bookshops to the

True Crime and Fiction sections instead.