Page 35 - The Revolution Will Be Automated
P. 35
System 1’s automatic associations hide the ambiguity of everyday life.
A successful creator revives this ambiguity by subverting System 1
Even tiny deviations from System 1’s assumptions and habitual scripts can
yield big differences in outcomes! Most jokes have a butt, yet the biggest
butt is System 1. Jokes rely on System 1, yet expose the failings of System 1.
